Hey there fellow foggy brained Ifers! Grab a cup of Joe and get ready to speed up your noggins!

What The If our brains were SLOWER?

Can you upgrade the CPU or perhaps install more RAM to avoid the spinning beach ball of death?!

What the if you were practicing karate with Matt and your brain processed your punch slower than you actually moved?

Matt Stanley tell us about punching and the OODA LOOP!

MORE ON THE IF THIS WEEK:

1.     Decision-making and the Brain

We make countless decisions in a day, but what exactly happens in our brains when we choose our coffee order? Here’s an in-depth look at the neurobiology at work behind our decision-making processes. 

2.     Improving the Loop

How does understanding the Ooda loop help us make better and faster decisions? Here’s an article on critical thinking through the framework of Ooda. For more on limiting decisions, check out this article on the minimalistic wardrobe habits of some successful figures.

3.     Reaction Time and Sports

Professional athletes go to great lengths to modify their reactions and reaction time in order to improve performance. Here are some examples in which athletes use technology to target and engage with different steps in the Ooda loop.

4.   Marketing Strategies

Short menus? Buy with one click? To understand how companies take advantage of the Ooda loop in their marketing strategies, check out this article here.

5.     Fire Drills and More

For more on fire drills and its relationship with survival rates, check out Amanda Ripley’s book The Unthinkable: Who Survives when Disaster Strikes—and Why.

Special thanks to Kyle Crichton, Howard Zheng and Illia Zheng for their help with the show.

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Keep On IFFin',
Philip & Matt